Delta Air Lines’ Innovative Partnership
In a strategic move to enrich in-flight entertainment, Delta Air Lines announced a forthcoming partnership with DraftKings. This collaboration promises to provide Delta SkyMiles members with exciting new gaming options during their flights. Announced on Tuesday, the deal is currently under negotiation, aiming to bring a unique experience to passengers.
Enhanced Gaming Options for SkyMiles Members
According to Delta’s statement, eligible SkyMiles members will soon be able to access free gaming through Delta Sync Wi-Fi, all via their personal electronic devices. This feature is designed to enhance the travel experience without conflicting with local gambling regulations, as access to DraftKings will not involve any real money or miles transactions.
Growing Delta Sync Program
Delta’s partnership with DraftKings is part of the broader Delta Sync initiative, which was launched in 2023. The program has successfully introduced high-speed connectivity across over 330 aircraft, allowing passengers to tailor their entertainment options from flight to flight. In addition, Delta is enhancing its in-flight offerings with planned partnerships with platforms like YouTube, ensuring passengers enjoy ad-free access to content. Moreover, changes in rideshare partnerships, recently transitioning to Uber from Lyft, support this initiative, allowing customers to earn SkyMiles for their rides.
