Changes at Dunedin Airport

In a quirky, yet pragmatic move, Dunedin Airport in New Zealand has introduced a new policy that places a time limit on hugs in the departure zone. This new measure aims to ease congestion caused by lingering vehicles, which can lead to frustrating traffic jams in the drop-off area. The airport’s advisory sign now reads, “Max hug time 3 minutes. For fonder farewells please use the car park.” This lighthearted approach captures the delicate balance between maintaining traffic flow and honoring emotional goodbyes.

Purpose Behind the Policy

The directive was implemented in September 2024, and the rationale behind it is straightforward. Dunedin Airport officials believe that three minutes is ample time for heartfelt farewells, especially considering that the average hug lasts around 20 seconds. According to CEO Daniel De Bono, the humor interlaced in the sign was intentional, highlighting the airport’s commitment to facilitating space for travelers amidst emotional send-offs. “We wanted to have a bit of fun with this,” he mentioned in a recent interview.

Reactions and Social Media Buzz

The airport’s innovative hug policy has not gone unnoticed, sparking lively discussions across social media platforms. Comments range from tongue-in-cheek inquiries about potential fines for extended hugs to casual reactions of disbelief. One user quipped, “How much is the fine if I hug longer??” while another simply responded, “bruh.” This playful yet serious advisory has resonated with the more than 900,000 passengers that pass through Dunedin Airport annually. The airport’s social media accounts even featured a light-hearted photo of De Bono embracing the airport’s general manager in front of the sign, celebrating the viral attention the notice has garnered.