Introduction to Peak Travel Trends

As we approach the year 2025, travel enthusiasts are eagerly plotting their next adventures. According to Pinterest’s annual predicts report, a significant shift towards mountain destinations is set to dominate travel trends in the upcoming year. With cities becoming increasingly crowded, travelers are seeking solace in the pristine beauty of elevated retreats.

Trending Mountain Towns for 2025

Pinterest has highlighted several mountain towns that are expected to capture the attention of global travelers. Notably, Portillo, Chile, has experienced an astonishing 255% increase in searches year-over-year, establishing itself as a premier destination for winter sports and scenic views. The Dolomites in Italy have also seen a remarkable 45% rise in interest, attracting those looking for breathtaking landscapes and outdoor activities.

Understanding the Peak Travel Movement

The rise in popularity of mountain town vacations suggests a move towards what Pinterest refers to as “peak travel.” This phenomenon resonates particularly with Gen Z and Gen X, who are looking to reconnect with nature and enjoy the fresh mountain air. In addition to skiing and hiking, interest in related fashion trends, like “skiing fits” and “mountain trip” outfits, has also surged. Pinterest is enhancing this trend through collaboration with Marriott, offering guests insights on peak travel at their New York City pop-up.

With these emerging mountain destinations, travelers can anticipate a year of unforgettable experiences as they embrace the great outdoors in 2025.